By Kwin Paul
It looks like rapper Jay-Z was right when he said, “I said no to the Super Bowl. You need me, I don’t need you,” as it has been reported that he will partner with the National Football League (NFL), for a music and social justice program.
According to our sources, Roc Nation,
Jay-Z’s entertainment and sports company, has joined with the league, where he’ll be the league’s “live music entertainment strategist.”
Additonally, Roc Nation will contribute to the NFL’s activism campaign, “Inspire Change,” which was created by the league as part of an agreement with players who followed the lead of former San Francisco 49ers quarterback Colin Kaepernick in kneeling during the national anthem, as a protest against social and racial injustice.📸 Colin Kaepernick Instagram
Since taking the knee, Kaepernick has been able to secure a job since becoming a free agent in 2017.
📸 Colin Kaepernick Instagram
Jay-Z, as you may know, has been one of the quarterback’s biggest supporters. Will this be weird for Colin, seeing Jay collaborating with the very league which has victimised him? Or is this a chess move Jay is making to further expose the league’s bias?
“The NFL has a great big platform, and it has to be all-inclusive,” Jay-Z recently said in an interview.
It’s obvious the league is trying to make amends for all the backlash it received in the handling of the national anthem demonstrations … and a man with Jay-Z’s reverence and influence will certainly help them in achieving that.
Either way, we know that the rapper is a musical genius and an astute businessman, so we expect nothing but greatness at the future half time shows.